2019 INTERNETA NOZARE CIPAROS

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1 2019 INTERNETA NOZARE CIPAROS

2 IEVADS Latvijas Interneta asociācija jau 4-to gadu pēc kārtas apkopo interneta nozares statistiku izdevumā ar nosaukumu Interneta nozare ciparos, kurš ir pieejams interesentiem bez maksas digitālā formātā un ierobežotā skaitā drukātā formātā. Tā mērķis ir informēt elektronisko sakaru un IKT jomu uzņēmumus, kā arī valsts pārvaldi un nozares ministrijas par Latvijas situāciju interneta pieejamības un attīstības, interneta lietošanas, e-pakalpojumu un digitālo iespēju izmantošanas jomā vietējā, Eiropas un pasaules mērogā. Šajā materiālā ir iekļauti daudzveidīgi dati, kas būs noderīgi kā uzņēmumu darbiniekiem, valsts sektorā strādājošajiem, tā arī vienkāršam interneta lietotājam. Izdevums digitālā formātā pieejams asociācijas mājas lapā IEPRIEKŠĒJO GADU STATISTIKAS APKOPOJUMI: NOZARE CIPAROS NOZARE CIPAROS INTERNETA NOZARE CIPAROS PAPILDU INFORMĀCIJA: Latvijas Interneta asociācija (LIA) dibināta gada jūlijā. Tā ir sabiedriska organizācija, kas apvieno uzņēmumus, kas darbojas elektronisko sakaru jomā un ir ieinteresēti interneta vides attīstībā Latvijā. LIA galvenais mērķis ir sekmēt elektronisko sakaru pakalpojumu attīstību Latvijā - kvalitatīva un ātra interneta pieejamību iedzīvotājiem visā valsts teritorijā. Latvija jau šobrīd ir līdere interneta un mobilā interneta pakalpojumu sniegšanā Eiropā salīdzinājumā ar citām Eiropas valstīm, ieņemot interneta un digitālās lielvalsts statusu. Liels nopelns tajā ir LIA biedriem, vairāku gadu garumā mērķtiecīgi attīstot savus elektronisko sakaru pakalpojumus. Datus apkopoja: biedrība Latvijas Interneta asociācija Datu apkopšanas periods: gada janvāris - aprīlis Vizuālais noformējums: Ints Vikmanis Kontaktinformācija: office@lia.lv ; Pie katra grafika lietotās atzīmes nozīmē: Dati par Latviju Globālie dati Dati par ES dalībvalstīm

3 JAN 2019 INTERNET CONNECTION SPEEDS Average Download Speeds for Mobile and Fixed Internet Connections, With Year-On-Year Comparison AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS MBPS +6.6% AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS MBPS +16% Source: DIGITAL REPORT 2019: LATVIA datareportal.com Ookla Speedtest (December 2018 and December 2017). 3

4 JAN 2019 MOBILE CONNECTIONS BY TYPE Based on the Number of Cellular Connections (Note: Not Unique Individuals) TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID 2.74 MILLION 142% 30% PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) 70% 78% 4 Source: DIGITAL REPORT 2019: LATVIA datareportal.com GSMA Intelligence (Q and January 2019). Advisory: GSMA Intelligence have revised some historical figures in the past year, so the figures shown here may not be directly comparable to the data we reported in our digital 2018 reports.

5 JAN 2019 MOBILE CONNECTIVITY INDEX GSMA Intelligence s Assessment of Key Enablers and Drivers of Mobile Connectivity OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF OUT OF A MAXIMUM POSSIBLE SCORE OF OUT OF A MAXIMUM POSSIBLE SCORE OF 100 CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF OUT OF A MAXIMUM POSSIBLE SCORE OF 100 Source: DIGITAL REPORT 2019: LATVIA datareportal.com GSMA Intelligence. To access the complete Mobile Connectivity Index, visit 5

6 JAN 2019 MOBILE CONNECTIVITY BY REGION The Number of Mobile Connections Compared to Total Population (Note: Not Unique Users) NORTHERN AMERICA 105% 96% CENTRAL AMERICA CARIBBEAN 73% 109% SOUTHERN AMERICA WESTERN EUROPE NORTHERN AFRICA 116% NORTHERN EUROPE 102% 86% WESTERN AFRICA 120% 132% SOUTHERN EUROPE MIDDLE AFRICA 53% 162% SOUTHERN AFRICA EASTERN EUROPE 154% 101% WESTERN ASIA 62% 103% EASTERN AFRICA 91% CENTRAL ASIA SOUTHERN ASIA 111% 129% EASTERN ASIA SOUTH-EASTERN ASIA 108% OCEANIA 6 Source: datareportal.com GSMA Intelligence (Q4 2018); Kepios Analysis. Notes: Figures are based on comparisons to total population, regardless of age. Advisory: mobile connections do not represent unique individuals, so figures over 100% indicate multiple mobile subscriptions per person. Regions as defined by the United Nations Geoscheme.

7 JAN 2019 MOBILE CONNECTIVITY: REGIONAL OVERVIEW Mobile Connections (in millions), and Mobile Connections as a Percentage of Total Population, by Region 1,842 1,725 NUMBER OF CONNECTIONS, IN MILLIONS NUMBER OF CONNECTIONS vs. TOTAL POPULATION % 91% 129% 109% 154% 105% 86% 101% 62% 102% 116% 132% 96% 120% 162% 53% 103% 108% 73% EASTERN ASIA SOUTHERN ASIA SOUTHEAST ASIA SOUTHERN AMERICA EASTERN EUROPE NORTHERN AMERICA WESTERN AFRICA WESTERN ASIA EASTERN AFRICA NORTHERN AFRICA WESTERN EUROPE SOUTHERN EUROPE CENTRAL AMERICA NORTHERN EUROPE SOUTHERN AFRICA MIDDLE AFRICA CENTRAL ASIA OCEANIA CARIBBEAN Source: datareportal.com GSMA Intelligence (Q4 2018); Kepios Analysis. Regions as defined by the United Nations Geoscheme. 7

8 JAN 2019 AVERAGE MOBILE INTERNET CONNECTION SPEEDS Average Download Speed of Mobile Internet Connections, in Mbps CANADA SINGAPORE AUSTRALIA NETHERLANDS SOUTH KOREA BELGIUM U.A.E. SWITZERLAND DENMARK SWEDEN NEW ZEALAND TAIWAN FRANCE AUSTRIA SPAIN TURKEY HONG KONG U.S.A. GERMANY JAPAN PORTUGAL ITALY CHINA SAUDI ARABIA U.K. POLAND SOUTH AFRICA WORLDWIDE IRELAND VIETNAM BRAZIL MEXICO MOROCCO MALAYSIA ARGENTINA RUSSIA THAILAND COLOMBIA EGYPT KENYA PHILIPPINES NIGERIA INDONESIA INDIA GHANA Source: datareportal.com OOKLA Speedtest (December 2018).

9 OVERALL VIDEO EXPERIENCE COMPARISON Czech Republic Hungary Norway Belgium United Arab Emirates Singapore Netherlands Denmark Austria Switzerland Slovakia Australia Taiwan LITHUANIA ESTONIA South Korea Kuwait Slovenia Sweden New Zealand Spain Croatia Portugal LATVIA Hong Kong Bulgaria Finland Japan United Kingdom Canada Germany Serbia Greece Italy Turkey Romania Myanmar Poland South Africa Bolivia Ireland France Russian Federation Tunisia Mexico Vietnam Argentina Saudi Arabia Jordan Egypt Brazil Israel Kazakhstan Belarus Colombia Morocco Thailand Chile United States Malaysia Indonesia Peru Costa Rica Ecuador Cambodia Pakistan India Iran Philippines OVERALL VIDEO (SCORE) Latvia Overall Video: score This chart shows the video experience scores for each country. Opensignal s video experience metric is derived from an ITU-based approach for determining video quality. The metric calculation takes picture quality, video loading time and stall rate into account. We report video experience on a scale of 0-100, with scores falling into the following categories: Excellent Very Good Good Fair 0-40 Poor Source: The State of Mobile Video(September 2018), OpenSignal.com 9

10 OVERALL DOWNLOAD SPEED COMPARISON South Korea Norway Singapore Netherlands Australia Belgium Hungary Switzerland Canada Denmark Czech Republic LITHUANIA Japan New Zealand Taiwan Sweden Austria Finland Spain LATVIA ESTONIA Slovenia Croatia United Arab Emirates Slovakia Greece Bulgaria France Romania Germany United Kingdom Serbia Portugal Italy United States Turkey Poland Ireland Kuwait Hong Kong Myanmar South Africa Israel Mexico Brazil Vietnam Iran Kazakhstan Bolivia Russian Federation Chile Saudi Arabia Argentina Malaysia Tunisia Colombia Ecuador Peru Belarus Jordan Morocco Costa Rica Egypt Indonesia Thailand Cambodia Philippines Pakistan India Source: The State of Mobile Video (September 2018), OpenSignal.com Latvia Overall Speed: Mbps This chart shows the overall download speed that users in each country see over its data networks. We define overall speed as the average mobile data connection a user experiences based on both the speeds and availability of a country s 3G and 4G networks.overall download speed measurements vary considerably from country to country depending on their particular stage of 3G and 4G development. For instance a country with fast LTE speeds but low 4G availability might have a much lower overall speed than a country with moderate LTE speeds but a very high level of 4G availability. OVERALL SPEED (MBPS)

11 PAKALPOJUMI MOBILAJĀ TĪKLĀ MĒNESĪ KATRS LIETOTĀJS: RUNĀ 264 minūtes NOSŪTA 71 īsziņu IZLIETO 12 gigabaitus PIESLĒGUMU PROCENTUĀLAIS SADALĪJUMS PA KOMERSANTIEM 6% 21% 39% Latvijas Mobilais Telefons Tele2 BITE Latvija 34% ZetCOM INTERNETA PIESLĒGUMI PA ĀTRUMA DIAPAZONIEM MOBILAJĀ TĪKLĀ Mobilajā tīklā interneta pieslēguma ātrums virs 30 megabitiem sekundē atbilstoši līgumam un pieslēgumam pieejams 68% lietotāju, savukārt pieslēguma ātrums virs 100 megabitiem sekundē 40% lietotāju. 256kbiti/s - >2Mbiti/s 2Mbiti/s - >10Mbiti/s 10Mbiti/s - >30Mbiti/s 30Mbiti/s - >100Mbiti/s 100Mbiti/s - >200Mbiti/s 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Datu avots: SPRK, Elektronisko sakaru nozares rādītāji faktos un skaitļos

12 INTERNETA PAKALPOJUMS FIKSĒTAJĀ TĪKLĀ Lietotājiem vairāk nekā pusi no pieslēgumiem nodrošina Lattelecom, aptuveni ceturtdaļu dala Baltcom un Balticom, savukārt 22% no pieslēgumiem nodrošina citi komersanti vairāk kā 150 interneta piekļuves pakalpojuma sniedzēji. PIESLĒGUMU PROCENTUĀLAIS SADALĪJUMS PA KOMERSANTIEM 10% 22% 13% 56% Lattelecom (TET) Baltcom BALTICOM Pārējie INTERNETA PIESLĒGUMU SKAITS PA TEHNOLOĢIJĀM 68% Optiskie pieslēgumi Vērojams, ka lietotāju skaita īpatsvars, kam pieejami interneta pieslēgumi fiksētajā tīklā ar ātruma vērtību virs 30 megabitiem sekundē, koncentrējas ātruma diapazonā no 100 līdz 200 megabitiem sekundē. 256kbiti/s - >2Mbiti/s 10Mbiti/s - >30Mbiti/s 200Mbiti/s - >400Mbiti/s 2Mbiti/s - >10Mbiti/s 30Mbiti/s - >100Mbiti/s 100Mbiti/s - >200Mbiti/s >400Mbiti/s 12 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Datu avots: SPRK, Elektronisko sakaru nozares rādītāji faktos un skaitļos 2018

13 VIDĒJĀ LEJUPIELĀDES ĀTRUMA VIDĒJĀS VĒRTĪBAS 95% MĒRĪJUMU SALĪDZINĀJUMĀ STARP BITE LATVIJA, LMT UN TELE2 IZMANTOTĀM DATU PĀRRAIDES TEHNOLOĢIJĀM LATVIJĀ, MBITI/S 40 Maksimālais pieslēguma ātrums, kāds novērots mērījumos ir: BITE Latvija 100,76 Mbiti/s; LMT 110,49 Mbiti/s; Tele2 123,85 Mbiti/s Minimālais pieslēguma ātrums, kāds novērots mērījumos ir: BITE Latvija 0,54 Mbiti/s; LMT 0,34 Mbiti/s; Tele2 0,57 Mbiti/s 45,68 31, , ,97 7,32 6,70 0 4G BITE Latvija 3G 4G LMT 3G 4G Tele2 3G Datu avots: SPRK, Kvalitātes pārskata kopsavilkums

14 40 VIDĒJĀ LEJUPIELĀDES ĀTRUMA MĒRĪJUMU REZULTĀTU SALĪDZINĀJUMS PA GADIEM LATVIJĀ, MBITI/S: Analizējot sērijveida mērījumu rezultātus gada šķērsgriezumā secināms, ka vairumā gadījumu diennakts laikā vērojama vienāda tendence pieslēguma ātrumam samazināties dienas otrajā pusē, tādējādi visaugstākās lejupielādes ātruma vērtības vērojamas laika posmā no plkst. 00:00 līdz 06:00, savukārt viszemākās lejupielādes ātruma vērtības posmā no plkst. 18:00 līdz 24:00. 35,06 45,68 31,12 31, ,37 27,50 22,59 24, , BITE Latvija LMT Tele Datu avots: SPRK, Kvalitātes pārskata kopsavilkums 2018

15 MĒRĪJUMU REZULTĀTU PROCENTUĀLAIS SADALĪJUMS PA DATU PĀRRAIDES TEHNOLOĢIJĀM LATVIJĀ PILSĒTĀS*: 97,05% BITE Latvija 97,05% LMT 99,63% Tele2 LAUKU RAJONOS: 93,99% BITE Latvija 94,64% LMT 98,50% Tele2 Bez rezultāta 3G 4G *9 republikas un 67 novada pilsētas atbilstoši Vides aizsardzības un reģionālās attīstības ministrijas Latvijas teritoriālajam dalījumam Datu avots: SPRK, Kvalitātes pārskata kopsavilkums

16 TELEVĪZIJAS PAKALPOJUMS Pārējie 17% Balticom 5% TV Play Baltics 7% 53% Lattelecom Baltcom 17% IP televīzijas pieslēgumi 40% Televīzijas pakalpojuma lietotājiem pieejamo tehnoloģiju pieslēgumu skaits salīdzinoši līdzvērtīgi sadalās starp digitālās virszemes televīzijas, kabļetelevīzijas un IP televīzijas platformu, vairākumā esot IP televīzijas pieslēgumiem ap 40%. 16 Datu avots: SPRK, Elektronisko sakaru nozares rādītāji faktos un skaitļos 2018

17 THE COST OF MOBILE INTERNET AROUND THE WORLD The average cost of 1GB of mobile data in selected countries in 2019 (U.S. dollars) India Kazakhstan Myanmar Israel RussianFederation Finland Malaysia Indonesia Iran Vietnam Poland Denmark Egypt Cambodia Morocco Italy Jordan Pakistan Chile Austria Romania Kuwait LITHUANIA Slovenia Turkey Belarus Australia Peru Thailand Tunisia France Argentina Philippines Brazil Sweden Singapore ESTONIA Spain Ireland Hong Kong Serbia Croatia Czech Republic Costa Rica Colombia Slovakia Saudi Arabia Hungary United Kingdom Ecuador Germany LATVIA Bulgaria South Africa Mexico Netherlands Japan Bolivia Taiwan NewZealand United Arab Emirates Canada Belgium United States Norway Portugal South Korea Switzerland $ 0.26 $ 0.49 $ 0.87 $ 0.90 $ 0.91 $ 1.16 $ 1.18 $ 1.21 $ 1.28 $ 1.31 $ 1.32 $ 1.36 $ 1.49 $ 1.49 $ 1.66 $ 1.73 $ 1.79 $ 1.85 $ 1.87 $ 1.88 $ 1.89 $ 2.01 $ 2.06 $ 2.21 $ 2.25 $ 2.36 $ 2.47 $ 2.48 $ 2.78 $ 2.87 $ 2.99 $ 3.05 $ 3.16 $ 3.50 $ 3.66 $ 3.67 $ 3.67 $ 3.79 $ 3.95 $ 4.00 $ 4.83 $ 4.89 $ 4.91 $ 5.04 $ 5.28 $ 5.56 $ 5.62 $ 6.56 $ 6.66 $ 6.93 $ 6.96 $ 7.12 $ 7.15 $ 7.19 $ 7.38 $ 7.99 $ 8.34 $ 8.51 $ 9.49 $ 9.79 $ $ $ $ $ $ $ Greece Source: cable.co.uk $ Latvia Rank: 141 Average price of 1GB (USD): $ 7.12 Cheapest 1GB (USD): $ 2.09 Most expensive 1GB (USD): The average cost of 1GB of mobile data (USD) $

18 JAN 2019 EVOLUTION OF MOBILE DATA CONSUMPTION Total monthly global mobile data traffic (upload & download), in exabytes (billions of gigabytes) MONTHLY MOBILE DATA USED BY THE AVERAGE SMARTPHONE WORLDWIDE: 7.0GB Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Source: datareportal.com Ericsson Mobility Report (November 2018), and data extrapolated from Ericsson s Mobility Visualizer Tool (January 2019).

19 THE MOBILE ECONOMY 2018 EUROPE 5G TECHNOLOGY MIX* 31% % 19% 2G 4G % 49% 37% 3G SUBSCRIBER PENETRATION % 88% MOBILE INTERNET PENETRATION % 82% GLOBAL TECHNOLOGY MIX* 5G 14% 4% 29% 53% G 4G % 40% 29% 3G SUBSCRIBER PENETRATION % 71% MOBILE INTERNET PENETRATION % 61% Source: The Mobile Economy 2018, GSM Association, gsmaintelligence.com *% of mobile connections excluding cellular IoT 19

20 GLOBAL MOBILE ADOPTION BY TECHNOLOGY Share of mobile connections, excluding cellular IoT 53% 4G 29% 3G 14% 5G 4% 2G Source: The Mobile Economy 2018, GSM Association, gsmaintelligence.com

21 5G ADOPTION IN MAJOR COUNTRIES/ REGIONS (2025, percentage of connections excluding cellular IoT) 14% Global EUROPE 31% US 49% JAPAN 45% CHINA 25% CIS 10% 7% LATAM 6% MENA SSA 3% Source: The Mobile Economy 2018, GSM Association, gsmaintelligence.com 21

22 FIKSĒTA PLATJOSLAS INTERNETA PIESLĒGUMA LEJUPIELĀDES ĀTRUMS UZŅĒMUMOS AR DARBINIEKU SKAITU 10 UN VAIRĀK; 2018 < 2 Mb/s; 2.1% 100+ Mb/s 20.8% 2 10 Mb/s 17.6% Mb/s 32.4% Mb/s 27.2% 22 Datu avots: Statistical Yearbook of Latvia 2018

23 IEDZĪVOTĀJU ĪPATSVARS, KURI LIETO INTERNETU, GADA SĀKUMĀ; (%) Vispār ir lietojuši/ Used ever Lieto regulāri (vismaz reizi nedēļā)/ Use regularly (at least once a week) Datu avots: Statistical Yearbook of Latvia

24 IEDZĪVOTĀJU ĪPATSVARS, KURI REGULĀRI (VISMAZ REIZI NEDĒĻĀ) LIETO INTERNETU UN IZMANTO MĀKOŅDATOŠANAS PAKALPOJUMUS, PĒC DZIMUMA, VECUMA UN IZGLĪTĪBAS LĪMEŅA GADA SĀKUMĀ; 2018 (%no iedzīvotāju (16 74) kopskaita) / (%of total population aged 16 74) PAVISAM TOTAL Vīrieši Men Sievietes Women Pēc dzimuma By sex Pēc vecuma By age Internets/ Internet Pamatskolas Primary Vidējā Secondary Augstākā Higher Skolēni, studenti Pupils, students Nodarbinātie Employed Darba meklētāji Unemployed persons Citādi neaktīvie Other inactive Pēc izglītības By education Mākoņdatošana/ Cloud computing Pēc nodarbinātības By employment 24 Datu avots: Statistical Yearbook of Latvia 2018

25 JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS 1.92 MILLION URBANISATION: 68% ACTIVE SOCIAL MEDIA USERS 2.74 MILLION vs. POPULATION: 142% MOBILE SOCIAL MEDIA USERS 1.66 MILLION PENETRATION: 87% THOUSAND PENETRATION: 51% THOUSAND PENETRATION: 44% Source: DIGITAL REPORT 2019: LATVIA datareportal.com POPULATION: United Nations; U.S. Census Bureau. Mobile: GSMA Intelligence. INTERNET: Internetworldstats; ITU; World Bank; CIA World Factbook; Eurostat; Local government bodies and regulatory authorities; mideastmedia.org; Reports in reputable media. SOCIAL MEDIA: platforms self-serve advertising tools; Press releases and investor earnings announcements; Arab social media report; Techrasa; NIKI AGHAEI; rose.ru. (All latest available data in January 2019). 25

26 JAN 2019 ANNUAL DIGITAL GROWTH TOTAL POPULATION MOBILE SUBSCRIPTIONS INTERNET USERS -1.0% JAN 2018 JAN THOUSAND +1.4% JAN 2018 JAN THOUSAND +4.6% JAN 2018 JAN THOUSAND ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS +6.5% JAN 2018 JAN THOUSAND +14% JAN 2018 JAN THOUSAND 26 Source: DIGITAL REPORT 2019: LATVIA datareportal.com POPULATION: United Nations; U.S. Census Bureau. Mobile: GSMA Intelligence. INTERNET: Internetworldstats; ITU; World Bank; CIA World Factbook; Eurostat; Local government bodies and regulatory authorities; mideastmedia.org; Reports in reputable media. SOCIAL MEDIA: platforms self-serve advertising tools; Press releases and investor earnings announcements; Arab social media report; Techrasa; NIKI AGHAEI; rose.ru. (All latest available data in January 2019).

27 JAN 2019 DEVICE USAGE Percentage of the adult population* that uses each kind of device [survey-based] MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE 98% 60% 70% 26% TELEVISION (ANY KIND) DEVICE FOR STREAMING INTERNET CONTENT TO TV E-READER DEVICE WEARABLE TECH DEVICE 89% 8% 3% 3% Source: DIGITAL REPORT 2019: LATVIA datareportal.com Google Consumer Barometer (Collected January 2018). *Note: please see the notes at the end of this report for more details of how google defines adult population. Advisory: Google has not updated its Consumer Barometer Data since our 2018 Reports, but we believe that the dataset still offers representative insights into digital behaviours in the featured markets. 27

28 JAN 2019 INTERNET USE: DEVICE PERSPECTIVE Based On Active Internet User Data, and Active Use of Internet Powered Mobile Services TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION 1.66 MILLION 87% TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION 1.43 MILLION 74% 28 Source: DIGITAL REPORT 2019: LATVIA datareportal.com Internetworldstats; Itu; World Bank; Cia World Factbook; Local Government Bodies and Regulatory Authorities; Mideastmedia.org; Reports In Reputable Media. Mobile share data: Globalwebindex (Q2 & Q3 2018); and extrapolations of data published by the world s largest social media platforms via earnings releases and self-serve advertising tools. Globalwebindex figures represent the findings of a broad survey of internet users aged

29 INTERNET ACTIVITIES IN THE EU (% of people aged 16-74, 2018) Sending/ receiving s Finding information about goods and services Watching video from commercial or sharing services Participating in social networks DK EU BG NL EU IT DK NL EU RO DK EU FR Internet banking 89 Seeking health information Listening to music Telephoning or video calls DK NL FI EU BG RO NL EU BG FI EU BG DK EU FR Watching internet streamed TV from TV broadcasters 70 Playing or down loading games Selling goods or services Making an appointment with a practitioner via a web site FI EU EL NL EU BG NL EU CY FI EU CY Source: ec.europa.eu/eurostat 29

30 JAN 2019 ALEXA S TOP WEBSITES Ranking of Websites by the Number of Visitors and Total Page Views # WEBSITE TIME / DAY PAGES / VISIT 1. GOOGLE.COM 07M 42S YOUTUBE.COM 08M 47S GOOGLE.LV 05M 26S SS.COM 14M 03S INBOX.LV 10M 36S VK.COM 10M 04S DELFI.LV 06M 59S FACEBOOK.COM 09M 43S YANDEX.RU 06M 35S ALIEXPRESS.COM 12M 55S GOOGLE.RU 05M 07S SWEDBANK.LV 05M 56S WIKIPEDIA.ORG 04M 15S MAIL.RU 05M 10S TVNET.LV 06M 54S OK.RU 04M 36S FILEBASE.WS 05M 39S BONGACAMS.COM 02M 01S E-KLASE.LV 09M 54S DRAUGIEM.LV 14M 40S Source: DIGITAL REPORT 2019: LATVIA datareportal.com Alexa (January 2019). Notes: Time / Day figures represent Alexa s estimates of the average daily amount of time that visitors spend on the site for days when they visit the site, measured in minutes and seconds. Advisory: some websites featured in this ranking may contain adult content. Please use caution when visiting unknown websites.

31 JAN 2019 TOP GOOGLE SEARCH QUERIES IN 2018 Based on Searches Throughout 2018 # SEARCH QUERY INDEX 1. FACEBOOK DELFI YOUTUBE GOOGLE INBOX ZIŅAS SS TRANSLATE ПОГОДА TVNET JAUNS SWEDBANK KAS JAUNS SS LV LAIKA PROGNOZE SS COM TULKOTAJS DELFI ZIŅAS APOLLO MAPS 23 Source: DIGITAL REPORT 2019: LATVIA datareportal.com Google Trends (Accessed January 2019); Kepios Analysis. Notes: Google does not publish search volumes, but the Index column shows relative volumes for each query compared to search volumes for the Top Query (an index of 50 means that the query received 50% of the search volume of the Top Query). Year-On-Year change figures compare index values for each query in December 2018 to December

32 INTERNETA, MĀJASLAPAS UN MĀKOŅDATOŠANAS PAKALPOJUMU LIETOŠANA UZŅĒMUMOS AR DARBINIEKU SKAITU 10 UN VAIRĀK; % % % % % Mājaslapa/ Website Mākoņdatošana/ Cloud computing Internets/ Internet 32 Datu avots: Statistical Yearbook of Latvia 2018

33 USE OF CLOUD COMPUTING SERVICES BY ENTERPRISES IN THE EU MEMBER STATES, BY PURPOSE (% of enterprises using the cloud) Storage of files Office software Hosting the entreprise s database(s) Financial or accounting software applications CRM software applications Computing power for own software Source: ec.europa.eu/eurostat 33

34 USE OF CLOUD COMPUTING SERVICES BY ENTERPRISES IN THE EU MEMBER STATES, 2018 (% of enterprises) 70 % EU=26% FINLAND SWEDEN DENMARK NETHERLANDS IRELAND UNITEDE KINGDOM BELGIUM MALTA ESTONIA CROATIA CYPRUS CZECHIA SLOVENIA PORTUGAL LUXEMBOURG AUSTRIA LITHUANIA ITALY GERMANY SPAIN SLOVAKIA FRANCE HUNGARY LATVIA GREECE POLAND ROMANIS BULGARIA 34 Source: ec.europa.eu/eurostat

35 TOP 20 APMEKLĒTĀKĀS INTERNETA VIETNES JANVĀRĪ, 2019 delfi.lv inbox.lv tvnet.lv skaties.lv jauns.lv la.lv lsm.lv nra.lv bb.lv draugiem.lv 1188.lv mammamuntetiem.lv kurpirkt.lv likumi.lv lvportals.lv medicine.lv city24.lv diena.lv zl.lv gismeteo.lv Datu avots: gemius Audience/ Janvāris,

36 VAI JŪSU UZŅĒMUMS PĀRDOD PRECES/PAKALPOJUMUS TIEŠSAISTĒ? (2019) LIETUVA LATVIJA IGAUNIJA JĀ 22% NĒ, bet plānojam 17% JĀ 20% JĀ 25% NĒ, bet plānojam 13% NĒ, bet plānojam 21% NĒ 61% NĒ 67% NĒ 52% PIEAUG IZPRATNE PAR DIGITALIZĀCIJAS NOZĪMI (2019) ĻOTI SVARĪGI SVARĪGI NAV SVARĪGI IGAUNIJA 16% (-3%) 35% (-1%) 22% (+3%) LATVIJA 12% (+4%) 33% (+11%) 39% (-5%) LIETUVA 15% (-2%) 29% (-10%) 22% (+4%) 36 Datu avots: SEB, Baltic Business Outlook /Janvāris 2019

37 TOP 3 IEMESLI, KĀDĒĻ LATVIJAS INTERNETA LIETOTĀJI IEPĒRKAS TIEŠSAISTĒ % 80 % 78 % % 71 % 72 % 67 % 69 % 67 % Labākas cenas nekā tradicionālajos veikalos Interneta veikali vienmēr ir atvērti Vieglāk salīdzināt vairākus piedāvājumus Datu avots: gemius AdHoc E-komercijas pētījums,

38 DIGITAL SINGLE MARKET The Challenges At present, EU citizens and businesses may have restricted access to some goods and services, while businesses cannot reap all benefits from digitisation: 15% Only 15% of Europeans shop online from another EU country. 7% Only 7% of internet companies and start-ups sell cross border. Governments and businesses face difficulties to fully benefit from digital transformation: 40% 40% of the workforce in Europe needs digital upskilling and 70 million Europeans lack basic literacy and numeracy skills. 40% of the companies trying to recruit digital specialists face difficulties in finding them. Currently only one out of five European businesses is highly digitised. 1 out of 5 EU citizens are concerned about the protection of personal data: 2/3 Two thirds of Europeans are worried about having no control over the information they provide online, while almost 3 million EU individuals are affected by the Facebook/ Cambridge Analytica case. 50% 50% of Europeans are concerned about falling victim to fraud. 38 Source: Digital Single Market, May 2018

39 JAN 2019 E-COMMERCE SPEND BY CATEGORY The total annual amount spent on consumer e-commerce categories, in U.S. dollars FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES $88.00 MILLION $109.0 MILLION $22.00 MILLION $24.00 MILLION TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES $86.00 MILLION $378.0 MILLION $2.00 MILLION $6.00 MILLION Source: DIGITAL REPORT 2019: LATVIA datareportal.com Statista digital market outlook for e-commerce, e-travel, and digital media industries (accessed January 2019). Notes: figures are based on estimates of fullyear consumer spend for 2018, excluding B2B spend. Figures for digital music and video games include streaming. Advisory: Statista have revised their figures for 2017 spend since last year, so these figures will not be comparable to data we reported in our digital 2018 reports. 39

40 JAN 2019 E-COMMERCE GROWTH BY CATEGORY Annual change in the total amount spent on consumer e-commerce categories FASHION & BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE & APPLIANCES +12% +11% +16% +15% TOYS, DIY & HOBBIES TRAVEL (INCLUDING ACCOMMODATION) DIGITAL MUSIC VIDEO GAMES +7.5% +21% +8.6% +11% 40 Source: DIGITAL REPORT 2019: LATVIA datareportal.com Statista digital market outlook for e-commerce, e-travel, and digital media industries (accessed January 2019). Notes: figures are based on estimates of fullyear consumer spend for 2018, excluding B2B spend. Figures for digital music and video games include streaming. Advisory: Statista have revised their figures for 2017 spend since last year, so these figures will not be comparable to data we reported in our Digital 2018 Reports.

41 JAN 2019 E-COMMERCE ACTIVITIES Percentage of internet users who report performing each activity in the past month [survey based] SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY VISITED AN ONLINE RETAIL STORE ON THE WEB (ANY DEVICE) PURCHASED A PRODUCT OR SERVICE ONLINE (ANY DEVICE) 84% 91% 75% MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE 42% 55% Source: datareportal.com Globalwebindex (Q2 & Q3 2018). Figures represent the findings of a broad survey of internet users aged

42 JAN 2019 FINANCIAL INCLUSION FACTORS Percentage of the population aged 15+ that reports owning or using each financial product or service HAS AN ACCOUNT WITH A FINANCIAL INSTITUTION HAS A CREDIT CARD HAS A MOBILE MONEY ACCOUNT MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE 93% 17% [N/A] 61% PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING ONLINE TRANSACTIONS PERCENTAGE OF MEN MAKING ONLINE TRANSACTIONS 17% 16% 62% 59% 42 Source: DIGITAL REPORT 2019: LATVIA datareportal.com World bank global financial inclusion data (latest available data, accessed January 2019). Note: figures represent the percentage of adults aged 15+, not total population.

43 JAN 2019 PENETRATION OF MOBILE BANKING Percentage of internet users that accesses banking services via a mobile device THAILAND SWEDEN TURKEY SOUTH AFRICA SOUTH KOREA MALAYSIA SINGAPORE NEW ZEALAND CHINA BRAZIL INDONESIA U.A.E. AUSTRALIA INDIA SAUDI ARABIA HONG KONG IRELAND DENMARK PHILIPPINES TAIWAN COLOMBIA MEXICO CANADA NETHERLANDS U.K. SPAIN POLAND VIETNAM U.S.A. BELGIUM AUSTRIA PORTUGAL ARGENTINA WORLDWIDE ITALY FRANCE RUSSIA SWITZERLAND GERMANY EGYPT JAPAN 24% 74% 71% 68% 68% 66% 66% 64% 64% 61% 61% 61% 60% 57% 57% 57% 56% 54% 54% 54% 53% 52% 52% 51% 51% 51% 51% 51% 50% 48% 47% 45% 43% 43% 41% 41% 40% 40% 28% 28% 35% Source: datareportal.com Globalwebindex (Q2 & Q3 2018). Figures represent the findings of a broad survey of internet users aged

44 TOP 10 MOST MENTIONED BRANDS IN 2018 Twitter Name Mentions ebay ebay Etsy etsy Netflix US netflix Amazon.com amazon Spotify spotify Apple apple WordPress.com wordpressdotcom Change.org change Netflix Brasil netflixbrasii Nissan nissanusa 5,218,818 4,150,595 3,330,440 3,042,232 1,920,166 1,428,286 1,401,360 1,173,384 1,167,403 1,081, Source: Socialbakers data Date Range: Jan 1, Dec 31, 2018 Sample: Twitter Profiles of Top 500 Brands

45 Auto TOTAL USER ENGAGEMENT BY INDUSTRY Sporting goods Services Electronics Retail Fashion Auto Others Ecommerce Beauty Beauty FMCG Food Others Services Electronics Fashion Retail Ecommerce Source: Socialbakers data Chart Time Range: Q3 2018; Sample: Top 5,000 largest brand pages and profiles across FB and IG. 45

46 INDIVIDUALS WHO LOGGED IN TO ONLINE SERVICES USING A CODE RECEIVED BY TEXT MESSAGE ON THEIR MOBILE, 2018 (% of individuals who used internet within the last year) EU=44% CZECHIA NETHERLANDS UNITEDE KINGDOM DENMARK AUSTRIA SWEDEN FRANCE PORTUGAL SPAIN MALTA BELGIUM EU SLOVAKIA CYPRUS LUXEMBOURG IRELAND HUNGARY ITALY GERMANY FINLAND POLAND ESTONIA LATVIA LITHUANIA GREECE SLOVENIA BULGARIA ROMANIA CROATIA NORWAY ICELAND 46 Source: ec.europa.eu/eurostat

47 LATVIJA.LV UNIKĀLO LIETOTĀJU SKAITS, KAS UZSĀKUŠI E-PAKALPOJUMU (TŪKST.) skaits (tūkst.) Unikālo lietotāju skaits, kas pārskata gadā portālā autentificējušies pirmo reizi, (tūkst.) Lietotāju skaits, kas autentificējušies konkrētā gada ietvaros, (tūkst.) Unikālo lietotāju skaits kopš portāla darbības uzsākšanas (uzkr. summa tūkst.) Datu avots: VRAA / Latvija.lv 47

48 EPARAKSTA LIETOTĀJU SKAITS Datu avots: LVRTC

49 LAIKA ZĪMOGU LIETOJUMS PA GADIEM Datu avots: LVRTC

50 VISBIEŽĀK LIETOTIE E-PAKALPOJUMI PĒC UZSĀKŠANAS REIŽU SKAITA Nr. E-pakalpojuma nosaukums Pakalpojuma sniedzējs Uzsākšanas reižu skaits gadā 1. E-iesniegums VSAA pakalpojumiem VSAA Dokumenta pārbaude Nederīgo dokumentu reģistrā IeM IC Dzīvesvietas deklarācijas iesniegšana PMLP Manā īpašumā deklarētās personas PMLP Informācija par sociālās apdrošināšanas iemaksām un apdrošināšanas periodiem Informācija par prognozējamo vecuma pensijas apmēru VSAA VSAA Iesniegums iestādei VRAA Mani dati Iedzīvotāju reģistrā PMLP Valsts fondēto pensiju shēmas (pensiju 2.līmeņa) dalībnieka konta izraksts VSAA Saņemtās Darbnespējas lapas NVD Elektroniskā pieteikšanās studijām pamatstudiju programmās RTU Nekustamā īpašuma nodokļa apmaksa tiešsaistē VRAA Muitas maksājumu veikšana tiešsaistes režīmā VID Reģistrācija Uzņēmumu reģistra vestajos reģistros UR Pārbaude, vai persona ir deklarēta norādītajā adresē PMLP Datu avots: VRAA / Latvija.lv

51 VISVAIRĀK LIETOTIE E-PAKALPOJUMI PĒC MAKSĀJUMU SKAITA Nr. E-pakalpojuma nosaukums 1. Valsts ieņēmumu dienesta administrēto nodokļu samaksa Pakalpojuma sniedzējs Maksājumu skaits gadā VID Ieskatīšanās zemesgrāmatas nodalījumā TA Nekustamā īpašuma nodokļa apmaksa tiešsaistē VRAA Transportlīdzekļu iebraukšana īpaša režīma zonā Jūrmalas pilsētas administratīvajā teritorijā JPD Muitas maksājumu veikšana tiešsaistes režīmā VID Portāla kadastrs.lv pakalpojumu maksājumi VZD Izziņas pieprasīšana par fiziskas personas sodāmību Pieteikšanās personu apliecinoša dokumenta izsniegšanai IeM IC IeM IC Autoceļu lietošanas nodeva CSDD Izziņu pieprasīšana no Uzņēmumu reģistra vestajiem reģistriem Elektroniskā pieteikšanās studijām pamatstudiju programmās UR RTU Nekustamā īpašuma pirkuma nodrošinājums TA Elektronisko izsoļu vietnes lietotāja pieteikšanās dalībai konkrētā izsolē TA Autotransporta direkcijas pakalpojumi ATD Mājas (istabas) dzīvnieku reģistrēšana LDC Datu avots: VRAA / Latvija.lv 51

52 JAN 2019 MOBILE SOCIAL MEDIA PENETRATION BY REGION Active accounts on the top platforms in each country / Territory accessing via mobile, compared to population NORTHERN EUROPE NORTHERN AMERICA 61% 59% CENTRAL AMERICA CARIBBEAN 44% 61% SOUTHERN AMERICA WESTERN EUROPE NORTHERN AFRICA 45% 37% 12% WESTERN AFRICA 59% 50% SOUTHERN EUROPE MIDDLE AFRICA 6% 36% SOUTHERN AFRICA EASTERN EUROPE 40% 46% WESTERN ASIA 7% 8% EASTERN AFRICA 22% CENTRAL ASIA SOUTHERN ASIA 70% 56% EASTERN ASIA SOUTH-EASTERN ASIA 51% OCEANIA 52 Source: datareportal.com Latest data published by social media platforms via press releases, investor earnings announcements, and in self-serve advertising tools; Arab social media report; Techrasa; Niki Aghaei; Rose.ru; Kepios Analysis. Note: penetration figures are based on total population, regardless of age. Regions as defined by the United Nations geoscheme.

53 JAN 2019 LINKEDIN GENDER RATIO RANKINGS Countries with the greatest gender skews in Linkedin s advertising audience COUNTRIES / TERRITORIES WITH THE MOST SIGNIFICANT FEMALE SKEW Nr. HIGHEST FEMALE RATIO % FEMALE USERS 1. LITHUANIA 69% 120, LATVIA 67% 97, CHINA 65% 11,000, MYANMAR 60% 98, GEORGIA 60% 96, BHUTAN 59% 19, JAMAICA 59% 170, ROMANIA 56% 1,000, TONGA 56% 2, MOLDOVA 55% 81,000 COUNTRIES / TERRITORIES WITH THE MOST SIGNIFICANT FEMALE SKEW Nr. HIGHEST MALE RATIO % MALE USERS 1. YEMEN 89% 110, IRAQ 85% 380, SOMALIA 84% 36, AFGHANISTAN 84% 170, PAKISTAN 83% 3,300, SAUDI ARABIA 83% 2,100, LIBYA 82% 120, CHAD 82% 15, MAURITANIA 81% 24, NIGER 81% 29,000 Source: datareportal.com Extrapolation of Linkedin data (January 2019); Kepios Analysis. Note: Linkedin s advertising audience figures are based on total members, not monthly active users. 53

54 JAN 2019 TOP YOUTUBE SEARCH QUERIES IN 2018 Based on searches on the YouTube platform throughout 2018 Nr. SEARCH QUERY INDEX 1. MUSIC SONGS REMIX DZIESMAS FORTNITE BLACK MINECRAFT ПЕСНИ BASS МУЗЫКА ROBLOX PEWDIEPIE EMINEM BERMUDU DIVSTURIS BTS MIYAGI LOGAN PAUL LIL PEEP FACE DONS Source: DIGITAL REPORT 2019: LATVIA datareportal.com Google trends (accessed January 2019); kepios analysis. Notes: Google does not publish search volumes, but the index column shows relative volumes for each query compared to search volumes for the top query (an index of 50 means that the query received 50% of the search volume of the top query).

55 JAN 2019 FACEBOOK AUDIENCE OVERVIEW Based on Facebook s total addressable advertising audience NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON FACEBOOK QUARTER-ON-QUARTER GROWTH IN FACEBOOK ADVERTISING REACH THOUSAND 54% +1.1% PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 56% 44% Source: DIGITAL REPORT 2019: LATVIA datareportal.com Facebook (January 2019); kepios analysis. *Note: Facebook does not publish advertising audience data for genders other than male and female. Advisory: figures reported on this chart are based on Facebook s addressable advertising audience, and may not match total monthly active users. As a result, figures on this chart are not directly comparable to the monthly active Facebook users figure that we reported in our Digital 2018 reports. 55

56 INSTAGRAM FACTS HIGHEST USE OF HASHTAGS #fortnite #btsarmy #inmyfeelingschallenge #metoo #timesup #marchforourlives MOST FOLLOWED Cristiano Ronaldo has the highest followers on Instagram, with over 160 Million followers. Ariana Grande has approximately 150 Million followers globally. MOST POPULAR FOOD AND FILTERS Pizza is the most widely Instagrammed food. The most popular filters used are Clarendon, Gingham, and Juno/Lark. Selena Gomez has approximately 148 Million followers globally. 56 Source: market.us, Instagram Statistics and Facts 2019

57 MOBILE APP RANKING TOP APP STORE APPS IN LATVIA ALL TOP FREE Nr. APP Publisher Change of Store Rank 1. Attaisnotie izdevumi Valsts ieņēmumu dienests - 2. Roller Splat! Voodoo = 3. a SayGames Smart-ID SK ID Solutions AS Words Story ZHOU JIAPING Color Bump 3D Good Job Games = 7. Fisherman Ketchapp Fortnite Epic Games YouTube: Watch, Listen, Stream Google LLC Wolt: food delivery & takeaway Wolt +7 TOP GOOGLE PLAY APPS IN LATVIA ALL TOP FREE Nr. APP Publisher Change of Store Rank 1. Attaisnotie izdevumi Valsts ieņēmumu dienests = 2. Smart-ID SK ID Solutions AS = 3. Grass Cut VOODOO = 4. Horoscope & Palm Master-Palm Scanner and Aging Horoscope Master Team = 5. Color Bump 3D Good Job Games = 6. WhatsApp Messenger WhatsApp Inc. = 7. Homescapes Playrix = 8. Polysphere Playgendary Idle Supermarket Tycoon - Tiny Shop Game Codigames Paint Pop 3D Good Job Games -1 Source: SimiliarWeb 57

58 JAN 2019 MOBILE APPS: GLOBAL CATEGORY RANKINGS Rankings of mobile app categories by total global downloads and annual global consumer spend GOOGLE PLAY: 2018 DOWNLOADS GOOGLE PLAY: 2018 SPEND Nr. APP CATEGORY Nr. APP CATEGORY 1. GAMES 1. GAMES 2. TOOLS 2. SOCIAL 3. ENTERTAINMENT 3. ENTERTAINMENT 4. COMMUNICATION 4. LIFESTYLE 5. PHOTOGRAPHY 5. MUSIC & AUDIO 6. SOCIAL 6. PRODUCTIVITY 7. MUSIC & AUDIO 7. COMMUNICATION 8. VIDEO PLAYERS & EDITORS 8. HEALTH & FITNESS 9. PRODUCTIVITY 9. DATING 10. SHOPPING 10. EDUCATION ios: 2018 DOWNLOADS ios: 2018 SPEND Nr. APP CATEGORY Nr. APP CATEGORY 1. GAMES 1. GAMES 2. PHOTO & VIDEO 2. ENTERTAINMENT 3. ENTERTAINMENT 3. SOCIAL NETWORKING 4. UTILITIES 4. MUSIC 5. SOCIAL NETWORKING 5. PHOTO & VIDEO 6. SHOPPING 6. LIFESTYLE 7. LIFESTYLE 7. HEALTH & FITNESS 8. FINANCE 8. PRODUCTIVITY 9. PRODUCTIVITY 9. BOOKS 10. EDUCATION 10. EDUCATION 58 Source: datareportal.com App annie, The State of Mobile in 2019 report (January 2019).

59 JAN 2019 GLOBAL MOBILE APP RANKINGS: DOWNLOADS Global rankings of top mobile apps and games by the number of downloads in 2018 RANKING OF MOBILE APPS BY DOWNLOADS Nr. APP NAME DEVELOPER 1. FACEBOOK MESSENGER FACEBOOK 2. FACEBOOK FACEBOOK 3. WHATSAPP MESSENGER FACEBOOK 4. TIKTOK (DOUYIN) TOUTIAO 5. INSTAGRAM FACEBOOK 6. UC BROWSER ALIBABA GROUP 7. SHAREIT SHAREIT 8. SNAPCHAT SNAP 9. NETFLIX NETFLIX 10. SPOTIFY SPOTIFY RANKING OF MOBILE GAMES BY DOWNLOADS Nr. APP NAME DEVELOPER 1. HELIX JUMP VOODOO 2. SUBWAY SURFERS KILOO 3. PUBG MOBILE TENCENT 4. FREE FIRE SEA 5. RISE UP SERKAN OZYILMAZ 6. LOVE BALLS SUPERTAPX 7. CANDY CRUSH SAGA ACTIVISION BLIZZARD 8. HAPPY GLASS APPLOVIN 9. SNIPER 3D ASSASSIN TFG CO 10. KICK THE BUDDY PLAYGENDARY Source: datareportal.com App Annie (January 2019). Based on combined data for the Google Play and Apple ios app stores. Note: does not include data for downloads from third-party android stores. 59

60 INDIVIDUALS WHO NEVER RESTRICTED OR REFUSED ACCESS TO PERSONAL DATA WHEN USING OR INSTALLING AN APP ON THE SMARTPHONE, 2018 (% of individuals who use a smartphone for private purposes) EU=28% CZECHIA BULGARIA CYPRUS UNITEDE KINGDOM GREECE CROATIA LATVIA LITHUANIA MALTA AUSTRIA POLAND SLOVAKIA ROMANIA HUNGARY ITALY SLOVENIA IRELAND DENMARK SPAIN FINLAND ESTONIA PORTUGAL BELGIUM SWEDEN LUXEMBOURG NETHERLANDS GERMANY FRANCE Source: ec.europa.eu/eurostat NORWAY ICELAND

61 TECHNOLOGICAL TRENDS WHICH WILL BE HAVING THE GREATEST IMPACT ON COMPANIES WORLDWIDE 10 YEARS FROM NOW AS OF % 41% 30 27% 24% 20 18% 21% 20% 20% 10 0 DEVELOPERS C-LEVEL EXECUTIVES Artificial Inteligence (AI) DEVELOPERS C-LEVEL EXECUTIVES Internet of Things (IoT) DEVELOPERS C-LEVEL EXECUTIVES DEVELOPERS C-LEVEL EXECUTIVES Virtual Assistants Blockchain Machine learning Source: Stripe Statista Additional Information: Worldwide, 2018; 2,000+; Developers and c-suites 61

62 KEY AREAS OF INNOVATION MAJOR PLAYERS AND USE CASES (NOT EXHAUSTIVE) Internet of Things Next-generation vehicles Smart enterprises Smart homes and buildings Smart cities Digital health OPERATORS AR and VR Entertainment (games, movies, sport/ music events) Augmented retail Remote assistance Medical (holographic imaging, remote diagnosis) Manufacturing (3D printing) OPERATORS Networks Mobile networks/platforms (5G, LPWA, RCS) Alternative networks (drones, balloons, mesh) Edge computing Network virtualisation and SDN Network slicing OPERATORS Artificial Intelligence Voice-based platforms Machine learning Robotics Intelligent analytics Security OPERATORS 62 Source: The Mobile Economy 2018, GSM Association, gsmaintelligence.com

63 GLOBAL DATA CENTER SURVEY [For those who do anticipate that their organization will require edge computing capabilities] How will your organization meet its demand for edge computing capacity? Mostly outsourced to a network operator/or infrastructure third party, such as a telco We are undecided and watching which suppliers or types of suppliers offer this capability Mostly using colocation providers data centers 11% 3% 8% 38% Mostly using our own, private data centers Mostly outsourced to a public cloud service provider (AWS, Microsoft, Google, etc.) Source: Uptime Institute, 2018 n=272 14% 26% A mix of our own, private data centers and colo data centers Which of the following do you deploy to achieve or enhance resiliency (select all that apply) Regular backups to a secondary site Near real-time replication to a secondary site Disaster recovery as a service Replication of workloads and data to two or more sites Use of cloud-based high availability services 68% 51% 42% 40% 36% Source: Uptime Institute, 2018 n=467 Source: Uptime Institute Global Data Center Survey

64 What is the HIGHEST server density deployed in your site? kw per rack kw per rack Above 50 kw per rack 5% 5% 9% 31% Less than 10 kw per rack kw per rack 22% Source: Uptime Institute, 2018 n=431 28% kw per rack How are you cooling your HIGHEST density racks? Liquid-based cooling 14% 56% Precision air cooling 30% Basic room-level cooling Source: Uptime Institute, 2018 n= Source: Uptime Institute Global Data Center Survey 2018

65 USE OF BIG DATA ANALYSIS IN THE EU BY DATA SOURCE, 2018 (% of enterprises analysing big data) geolocation of portable devices social media enterprise's smart devices or sensors big data from other sources Source: ec.europa.eu/eurostat 65

66 USE OF BIG DATA ANALYSIS BY ENTERPRISES IN THE EU MEMBER STATES, 2018 (% of enterprises) EU=12% Malta Netherlands Belgium Ireland Finland Luxembourg France Germany Lithuania Denmark Portugal Greece Romania Estonia Spain Croatia Slovenia Sweden Slovakia Czechia Poland LATVIA Italy Bulgaria Austria Hungary Cyprus 66 Source: ec.europa.eu/eurostat

67 A SHORT HISTORY OF THE EMOJI Number of emojis by year and release of notable emojis Most popular emojis on Twitter (2018) Most popular emojis on Instagram (2018) Most popular emojis on Facebook (2018) Notable new emojis Sources: Unicode Consortium, Facebook, Emoji Tracke, Curalate 67

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